This book is about how to sell albums. It’s also about how to serve your clients better than ever. To me, they go hand in hand. I believe the goal of a photographer is to tell a story through the pictures they take. I believe the best way to tell that story is in a book.“Why should I sell albums to my clients?”Explaining something that you don’t fully understand is difficult. Presenting something you don’t understand in an enticing, exciting way is nearly impossible. It’s important to answer this question so you have a grasp on why albums are important to you, your business, and your clients.I was a full-time photographer for 15 years. I shot over 60 weddings and 100 engagement sessions every season. I was working around the clock and my business was growing. I had a successful career and I got to be creative for a living.
By Shaun Gordon